Posy & Vine is dedicated to bringing the beauty of nature into everyday life through carefully curated indoor plants. With a mission to cultivate beauty and connection, Posy & Vine strives to create a serene space where anyone—from experienced plant lovers to curious beginners—can find inspiration and support. Their passion goes beyond selling plants; they aim to foster a community where people can learn, grow, and bring the calming essence of greenery into their homes. Through their commitment to quality and personalized care, Posy & Vine invites everyone to create a space that thrives with life, joy, and natural beauty.

Posy & vine

Branding, E-commerce Website

Project Type

Mike and Victoria, the passionate duo behind Posy & Vine, reached out to me as they were building their vision of a premium indoor plant shop. Their goal was to create a place where customers could find more than just plants—they wanted to cultivate a space of inspiration, education, and community for plant lovers of all levels. My role was to bring that vision to life through their visual brand identity and e-commerce website, using Shopify as the platform.

Our mission was to design a website that felt like a sanctuary for gardeners across the U.S., focusing on simplicity, elegance, and warmth. Through a customized Shopify template, we created a shopping experience that went beyond the transactional. The warm, golden-hour-inspired tones were selected to evoke feelings of calm and beauty, making the site not only visually stunning but also an inviting space for exploration.

We ensured the website was easy to navigate, whether visitors were experienced gardeners or just starting to cultivate their green thumb. Clear care instructions, a diverse selection of plants, and an engaging layout were all key to making Posy & Vine a premium destination that stands out from generic plant retailers. The website was designed to reflect the personal touch that Mike and Victoria bring to every interaction, fostering a connection between the customer and the brand.

Our target audience—Millennials and Gen Z, particularly urban dwellers—was top of mind throughout the project. By creating an engaging and informative site, Posy & Vine has positioned itself as a trusted brand that provides quality plants and aftercare, ensuring a loyal community of plant lovers. The site now serves as a hub where customers can shop, learn, and grow, just like the plants they take home.

This project allowed me to blend beautiful design with practical functionality, helping Posy & Vine build an online presence that reflects their passion and dedication to making every home bloom.