Femme Lumineuse is a transformative movement dedicated to empowering women to embrace their inner light and live consciously. Founded by Sarah Bachmann, this initiative offers a sanctuary where women can reconnect with their inner selves, celebrate their feminine energy, and cultivate deep self-love. Through a blend of personalized coaching, enriching classes, and a supportive community, Femme Lumineuse guides women on a journey of self-discovery, freedom, and fulfillment. With a holistic approach that incorporates yoga, energetics, mindfulness, and nutrition, Femme Lumineuse is committed to helping women break free from societal constraints and embrace their true potential.

Femme Lumineuse

Branding, Website Strategy, Website Design

Project Type

I had the privilege of collaborating with Sarah Bachmann, owner of Femme Lumineuse to create a brand and website that truly encapsulates her mission of empowering women through conscious living. Sarah reached out with a vision to revamp her online presence, seeking a website that reflected her vibrant, yet nurturing energy while aligning with her holistic approach to coaching.

The project began with a comprehensive rebranding effort. We developed a sophisticated and elegant logo featuring a gold outline of the female shape, which symbolizes the essence of feminine empowerment and self-love. The website design was carefully crafted to embody both boldness and softness, with a color palette of warm pinks, reds, and golds that exudes a sense of warmth and elegance.

The new site serves as a dynamic hub for Femme Lumineuse, featuring an intuitive layout that makes it easy for visitors to explore coaching services, class offerings, and retreats. The result is a website that not only enhances brand visibility but also fosters a deeper connection with Sarah’s audience, reflecting the true essence of Femme Lumineuse.