The whole “you have to stand out” advice is exhausting, . isn't it?

The whole “you have to stand out” advice is exhausting, isn’t it?

Title

The whole “you have to stand out” advice is exhausting, isn't it?

ready for our first heart to heart?

Everyone seems to be shouting hot takes, but I don’t believe standing out starts with style or aesthetic.

Everyone seems to be shouting hot takes, but I don’t believe standing out starts with style or aesthetic.

“Minimalism is in!”

“Beige is boring!”

“Bold or bust!”  

“Timeless is better!”

Somewhere along the way, we started to think that if we’re not shocking the world, we’re irrelevant, or if we’re not hopping on the trends, we’ll fall behind. But in reality?

You don’t need to be wildly different or someone else's definition of cool. You just need to be recognizably you. That’s why my work revolves around a different question entirely…

drag
  me!

Does your brand have heart or is it hollow?

When your brand is built from that, you don’t have to force attention. You naturally attract it. When you’re rooted in who you are and what you’re here to say, people feel it. 

Your mission, your gut instincts, and your values matter more than any rule or norm.

I’m here to help you trust what you already know, translate it into a brand, and make it match who you are and where you're going.

I’m not here to drown you in opinions or make you second-guess what you want. 

this is decker, expect him to snore though all of our zoom calls

Brand and website designer,

and someone who throws awkward finger guns way too often.

Pokemon card vendor (yes really),

Hey, I'm Sam!

Also: psych major turned design empath, adrenaline junkie who cries the whole time, and a highly sensitive almost-witch who’s weirdly good at reading between the lines.

As business owners, I believe the single worst thing we can do is put ourselves in a tiny little box. The world convinces us that we can only be this or that. But we’re humans—walking contradictions, bubbling over with nuance, made up of a million little pieces that DO fit together because it’s simply who we are. 

Every project becomes my new hyperfixation. I fully immerse myself in your world, voice, vibe, visuals, until the final brand feels like you made it yourself, but better. (bc i made it, hehe)

My Pokémon-vending, hobby-hopping energy?

like how my random quirks make me *really* good
at what i do.

I’ll stay in it with you when things get messy, emotional, or you’re second-guessing everything. Big ideas don’t scare me. I’ll help you find the clear thread and follow it all the way to launch.

(and refusal to take the easy route)?

My adrenaline addiction

I hear what you're saying—and what you're not. I’ll spot the story hiding between the lines and translate it into strategy, messaging, and design that makes people say, “Wait, how did you do that?” No broomstick required. Ooooo spooky

(with a psych degree to match)?

My highly sensitive, almost-witchy brain

like how my random quirks make me *really* good
at what i do.

also this is decker, expect him to snore though all of our zoom calls

Your brand can be like that, too.

Your quirks, your heart, your mission, and your goals can all sit side-by-side and make perfect sense. Ready to give your brand a pulse check and go all-in on what makes you who you are? 

The Whole Hearted Brand The Whole Hearted Brand The Whole Hearted Brand The Whole Hearted Brand The Whole Hearted Brand

The Whole Hearted Brand The Whole Hearted Brand The Whole Hearted Brand The Whole Hearted Brand The Whole Hearted Brand

The Whole Hearted Brand The Whole Hearted Brand The Whole Hearted Brand The Whole Hearted Brand The Whole Hearted Brand

who's actually designing your website

"better than I ever imagined"

what clients have said after crying (happy) tears

"I LOVE the website. It's warm, beautiful, really professional, and it looks better than I even imagined. You are SOOO talented." 

- Leah Bebee

"Sam put so much care, time, and creativity into every detail"

what clients have said after crying (happy) tears

I’m so grateful for the work Sam did for our brand and website.  She made the process easy and stress-free, and the final result is better than we ever imagined. I’m excited for others to experience her work.

- Maria Mitchell

Want to create a brand that gives you butterflies and lets you breathe?

FORGET THE HOT TAKES & MUST-DOS

Want to create a brand that gives you butterflies and lets you breathe?